Why DJ Companies aren't Found in Shopping Malls

Freehold Mall is Central NJ's finest mall. With anchor tenants such as Macy's, Lord & Taylor, Nordstrom's, specialty retailers like Dick's Sporting Goods, a movie theater, and fine restaurants such as the Cheesecake Factory, the mall regularly draws large crowds from its affluent local and regional demographic. On any given Sunday, the parking lot is packed to capacity, and the mall crawling with shoppers.

One day while visiting the mall, my colleague Greg Nice and I brainstormed about renting a kiosk every other Sunday. We imagined the thousands of shoppers being exposed to our logo, walking by the kiosk where a smartly-dressed DJ was mixing beats; meanwhile, footage of our weddings and Super Sweet 16s was projected on a 50 inch plasma. Greg Nice and I were dressed in our formalwear, ready to chat with prospective customers about their once-in-a-lifetime celebration (with credit card machine on-hand to collect deposits!). To build our Facebook fan page and mailing lists into the thousands, we would introduce an awesome giveaway such as a free Coach bag or i-Pad. A team of hustlers resembling a squad from The Apprentice would work the mall and fill the sign-up sheets with ease. What a pretty picture!

The fatal flaw in the plan came down to price. To have a piece of the success of the Freehold Mall is quite expensive. Renting a kiosk on a monthly basis costs in the vicinity of $4,000. We received a quote for a three month campaign of $7,500 which included two Sunday appearances per month (total of six appearances). Effectively, this meant a daily rental charge of $1,250. Adding in the kiosk build-out, promotional materials, giveaways, and staff expenses, we were looking at $1,600-plus per show. Despite the mall crowds, the rental charge per show seemed too high for the risk of this unproven marketing program. Moreover, I was not convinced that those planning formal affairs would accept the notion of finding their disc jockey at a mall kiosk. After all, mall kiosks are for hawking hair extensions, Dead Sea body scrubs and cellphone accessories!

For now, the best retail store in town is the internet where prospective clients can shop for services 24/7, 365. For annual web hosting and domain name renewal, we pay about $50 per year through Godaddy.com. Talk about cheap rent for a store which attracts droves of targeted customers!

If you haven't stopped by yet, visit our online kiosk at www.ambientdj.com.

Do You Have What it Takes to be a Mobile DJ?

Have you ever considered parlaying your love of music and parties into a mobile DJ career? This article addresses the required traits of a successful mobile disc jockey.

There are three main categories of DJs:

Club/performance DJs - think of your resident DJ at the local dance club, or DJ Skribble or Paul Oakenfold for a big Las Vegas or Miami club.

Bedroom DJs - think of aspiring DJs who create mixes from the comfort of their bedroom "studios."

Mobile DJs - mobile DJs travel with their audio and lighting equipment to a party near you, typically held at a banquet hall. Take note there are two parts to the phrase, "mobile" and "DJ." In addition to the performance (the "DJ" part of the equation), mobile DJs must pack, transport, load-in and setup their equipment (the "mobile" part of the equation).

This article relates to the desired traits of a mobile DJ based on my experience with staffing a successful mobile DJ company:

1) Love of Music/Music Knowledge - Mobile parties typically feature "general audiences." This is not a night out at the club with a 21-30 year old age bracket demanding the hottest dance remixes! Rather, most family style parties/weddings feature guests of all ages - from kids up to grandparents. A good mobile DJ must be a musical chameleon, capable of dropping a big band, reggae or 90s dance set on a dime. Musical programming, the ability to program appropriate songs in a logical manner, can be taught. However, many DJs are natural programmers, having an innate sense for how to order song selections and build dance sets. If you are a music lover across multiple genres or people have commented on your great musical taste, then you would make an ideal candidate for a mobile DJ!

2) Love of People - As a DJ at a party, you are in the center of the action. You will be working closely with a banquet staff, other vendors (such as photographers and videographers) and several hundred amped-up guests. Your outgoing and friendly nature will contribute to a fiesta atmosphere and maximize the fun had by all. Those DJs who genuinely care about their guests will make each party a success, and in time build a list of loyal clientele. A pet peeve of mine is the apathetic wedding vendor - grouchy and anti-social. This is a party... we are in a service business... please smile!

3) Energy - Mobile DJing is a physical job and you'd better eat your Wheaties. You will need to lift and transport gear - some of it heavy, possibly up and down stairs. Not all banquet halls have elevators. Work hours can be irregular, with very late nights followed by early mornings. A basic level of physical fitness is required, and those in better shape will deal with the rigors of the job better. Your passion for the job will provide additional energy to make it through the most demanding weekends.

4) Confidence - Getting on a microphone in front of a group of strangers week after week is not for the feint of heart. You had better be comfortable in your own skin, and also be prepared to take some criticism from guests. DJs can be lightning rods for hecklers and other "haters" who are envious of your position as steward on the wheels of steel. By the same token, there is a fine line between confidence and ego-mania. A successful mobile DJ keeps his ego in check and adjusts the show accordingly to make the party a success.

5) Reliability - Mobile DJs travel to the far corners of the state, and must take great care in plotting their arrival on a timely basis. For a DJ to be late to a party is unacceptable and should be avoided at all costs. DJs who fly by the seat of their pants arriving on their own terms, also place unnecessary stress on the client (not to mention on their boss!). To be a successful mobile DJ, you should be well-organized and willing to build in a nice-sized buffer to absorb any unexpected delays.

6) Maturity - Maturity is less a specific age but more a state of mind. Mobile DJing involves performing at milestone events such as Sweet 16s, Anniversary Parties and Weddings. Mobile DJs should be prepared to honor their performance commitments, even when they would rather be lounging at the beach with friends or attending their child's soccer game. For better or worse, the DJ's work week is a mirror image of the typical worker's. Our work week begins on Friday night! For those DJs with spouses and children, are you prepared to forego some of your family's weekend events in order to DJ?

The final two characteristics below are particularly relevant to "Wedding DJs." Wedding DJs, a specialty within the mobile DJ field, are entrusted with a couple's once-in-a-lifetime celebration. The stakes are much higher than for a birthday party at a local VFW Hall.

7) Attention to Detail - There are an abundance of details to be covered in planning a successful wedding reception. A successful wedding DJ must take detailed notes and carefully prepare for each performance. One overlooked detail could de-rail the success of the party and your business reputation.

8) Ability to Act Well Under Pressure - Even with the best preparation, it is not uncommon for Bridal Party rosters to suddenly change moments before the Grand Entrance, or for other problem issues to arise. A seasoned wedding DJ will remain "cool as a cucumber" and adapt as needed. While there may have been chaos behind the scenes, guests should have no clue!

Ambient DJ Service is always interested in meeting candidates who possess the characteristics above. Contact Gregg at 609.672.1270 or info@ambientdj.com for more information.

100 Suggested Tracks for New Years Eve

2010 is nearly a wrap, and what a year it was! Through good times and bad, music is a gift that can always make us feel better.

Below are some of Ambient DJs' suggested tunes for New Years Eve. The collection is an assortment of New Years-themed music, current dance floor hits and dance records for any season. Take these tunes for a spin, celebrate the New Year, and prepare yourself for a fresh new year of possibilities in 2011! Please comment below with some of your suggested New Years Eve favorites!


To read our New Years Eve 2011 playlist that contains current dancefloor hits, click here.  That said, the list below contains many classic selections fit for any year!

1) New Years' Eve Countdown Tool - The Groove Junkies ("5.4.3.2.1... Happy New Year! Let's take this party to the next level.... DJ, hit me one time").

2) Auld Lang Syne - Guy Lombardo

3) New Years Eve Party Medley - Bobby Morganstein Productions (a medley of upbeat marches to welcome the New Year!)

4) 1999 - Prince

5) Champagne Life - Ne-Yo

6) Pop Champagne - Jim Jones, Ron Brownz & friends

7) New Years Anthem - Fatman Scoop, DJ Class w/The Disco Fries

8) Holiday - Madonna

9) Do I Do - Stevie Wonder

10) I Love Music - The O'Jays

11) Let the Music Play - Shannon

12) Take Your Time (Do it Right) - S.O.S. Band

13) I Want Your Love - Chic

14) The Roc Boys - Jay-Z

15) Teach Me How to Dougie - Cali Swag

16) Green Light - John Legend

17) The Time (The Dirty Bit) - Black Eyed Peas

18) Raise Your Glass - Pink

19) Put Your Drinks Up - DJ Mad

20) Love Come Down - Evelyn "Champagne" King

21) Got to Be Real - Cheryl Lynn

22) You Dropped a Bomb on Me - The Gap Band

23) Rock With You - Michael Jackson

24) High Energy - Evelyn Thomas

25) Purple Rain - Prince

26) B.M.F. (Blowin' Money Fast) - Rick Ross

27) Romans Revenge - Nikki Minaj

28) Kush - Dr. Dre, Snoop Dogg & Akon

29) Tonight is the Night - Le Click

30) Lady (Hear Me Tonight) - Modjo

31) The Bomb (These Sounds Fall Into My Mind) - Bucketheads

32) 1,2,3, 4 (Sumpin' New) - Coolio

33) You Be Killin' Em - Fabolous

34) Lighters Up - Lil Kim

35) Galvanize - Chemical Brothers

36) Jungle Love - Morris Day and the Time

37) Tarzan Boy - Baltimora

38) Heaven Scent - Bedrock

39) DJ's Got Us Fallin' in Love Again - Usher

40) Bottoms Up - Trey Songz

41) Blame It (on the Alchohol) - Jamie Foxx & T-Pain

42) Everybody Have Fun Tonight - Wang Chung

43) C'mon Eileen - Dexy's Midnight Runners

44) Fresh - Kool & the Gang

45) Runaway - Kanye West f/Pusha T

46) Bedrock - Young Money f/Lloyd

47) I Love to Move It - Real II Reel

48) Take Over Control - Afrojack f/Eva Simmons

49) Only Girl in the World - Rihanna

50) All I Do is Win - DJ Khaled & Friends

51) Show Me Love - Robin S.

52) Make the World Go Round - Sandy B.

53) More and More - Captain Hollywood Project

54) Don't Hurt Me - Haddaway

55) Rock the Casbah - The Clash

56) Another One Bites the Dust - Queen

57) Last Night a DJ Saved My Life - Indeep

58) It's the End of the World as We Know It (and I Feel Fine) - R.E.M.

59) Raise Your Weapon - DeadMau5

60) New Years Day - U2

61) She's a Bad Mama Jama - Carl Carlton

62) You're the One for Me - D-Train

63) Atomic Dog - George Clinton

64) Shots Through the Heart (Mashup) - Lil Jon versus Bon Jovi

65) Just a Dream - Nelly

66) Party Up! - D.M.X.

67) You Spin Me Round - Dead or Alive

68) Right Round - Flo Rida

69) All Night Long - Lionel Ritchie

70) Where It's At - Beck

71) Get Like Me - David Banner f/Chris Brown

72) That's The Way I Like It - K.C. & the Sunshine Band

73) Night on Disco Mountain - David Shire

74) Dancing Queen - ABBA

75) My First, My Last, My Everything - Barry White

76) You Rock My World - Michael Jackson

77) Stereo Love (Paki & Jaro RMX) - Edward Maya f/Vika Jigulina

78) True - Spandau Ballet

79) I Wanna Be Your Lover - Prince

79) We No Speak Americano - Yolanda w/D Cup

80) Make You Sweat - Dr. Hollywood f/Led Zeppelin

81) Dance4Life - Tiesto f/Maxxi Jazz

82) I'm in the House - Steve Aoki

83) Pump it Up - Danzel

84) Aftermood Put Your Hands Up to the Bone - Chris Moody vs. Riz

85) I Like It - Enrique f/Pitbull

86) Xxxo - M.I.A.

87) Pon di Floor - Major Lazer

88) Murder She Wrote - Chaka Demus & Pliers

89) Broader than Broadway - Barrington Levy

90) Limb by Limb - Cutty Ranks

91) Dude - Beenie Man

92) Hold You - Gyptian

93) Lil' Freak - Usher f/Nicki Minaj

94) Dirty Talk (Laidback Luke RMX) - Wynter Gordon

95) One - Swedish House Mafia

96) Resurrection - PPK

97) Fancy - Drake f/T.I. and Swizz Beats

98) Lover Girl - Teena Marie (R.I.P.)

99) Return of the Mack - Mark Morrison

100) Do You Realize? The Flaming Lips

For those of you located in Central NJ, DJ Jagged will be DJing/VJing at Brewsters Pub in East Windsor, NJ on New Years' Eve from 8:30 PM until close. DJ Greg Nice will be appearing at the Kenji Asian Fusion restaurant in Hamilton, NJ from 8 PM until 1 AM.

New York Party People - DJ Iron Mike will be appearing at the Diya Lounge in Long Island.

Contact info@ambientdj.com for more information on any of these events.

Happy New Year everybody!

DJ Spinz Wins Ambient DJ Holiday Quiz

Congratulations to Christopher Smith, aka DJ Spinz, for winning the annual holiday quiz presented at the Ambient DJ holiday party. He scored 9 out of 12, and won a USB thumb drive encrusted in jewels (bling, bling!).

Here are the questions and correct answers:

1) Jesse Lambros’ Ambient DJ business card lists the following DJ name:

a) Stav the Greek, b) Stav da Freak, c) Jesse the Mind, d) DJ Jesse Nice.

2) In 2010, Ambient DJ used all of the sales/marketing strategies below except for:

a) direct mail, b) barter, c) billboard advertising d) WeddingWire

3) As of 11/30/10, the legal name of the company is:

a) Gregg’s Renaissance Entertainment Group (“GREG”), b) Ambient DJ Services LP, c) Ambient Deejay Service, d) Ambient DJ Service LLC

4) Who among the following did NOT perform under the Ambient flag in 2010?

a) Randy Jenkins, b) Larry Sargent, c) Brian Dzbenski, d) Greg Nice, e) none of these, they all performed for Ambient in 2010.

5) Which of the following organizations is Ambient DJ currently a member of?

a) NJDJN b) ADJA c) NRA d) all of the above.

6) True or False: In 2010 DJ Jagged coined which of the following as Brian Dzbenski’s “DJ Name”:

a) DJ Mercer da Ville, b) DJ Extreme, c) DJ Vice, d) DJ Brian Dee-Lite

7) In 2010, Ambient DJ’s biggest marketing folly (from a financial return perspective was):

a) bridal show at Windsor Ballroom, b) pizza box ad campaign, c) search engine optimization campaign, d) social media. Note: Trick question! The bridal show featured too many DJs and too few brides. The pizza box campaign was a breakeven proposition, but I would not do it again.

8) True or False: Ambient DJ was shafted on an $800 wedding fee in 2010 (i.e. bad debt). Despite the economy, there were no collections problems in 2010.

9) Which of the following locations did DJ Jagged NOT perform at in 2010?

a) Philadelphia, b) White Plains, NY, c) Manhattan, d) Massachusetts

10) Ambient DJ’s financial performance in 2010 (i.e., sales), featured:

a) decline of 5% b) growth of 0-5%, c) growth of 5%-15%, d) growth of 15%-plus

11) Which of the following is NOT a stated Ambient DJ strategy for 2011:

a) increased pricing, b) continued focus on presentation, c) intelligent lighting acquistion, d) video marketing (i.e., YouTube corporate site).

12) Correctly spell the name of the female rap artist whose recent track is called “Roman’s Revenge.” Nicki Minaj

** Tie Breaker #1:

Reveal the DJ name of my Southeast Asian DJ brother in NYC who I periodically perform with DJ Emm Bangkok (his real name is Emm Pakdee)

** Tie Breaker #2:

How many countries are found on the African continent? 54!

Holiday 2010 Listener

Every holiday season, I compile a CD to give as a stocking stuffer to family, friends and DJ colleagues. Rather than using the typical Top 40, overplayed fare, I attempt to add more substantive, soulful selections that might stand the test of time. Here are my selections of 2010.

Midnight (New Years Countdown Tool) - Groove Junkies. Use it for New Year’s Eve, or use the back portion “let’s take this party to the next level. DJ hit me one time!” for any party.

Champagne Life - Ne-Yo. Will this song be in your New Year’s set? It will be in mine "let's toast it up!"

C.R.E.A.M. (mashup) - Wu-Tang Clan versus the Beatles. Cash Rules Everything Around Me! The Beatles portion is a snippet from “And I Love Her.”

Runaway - Kanye West f/Pusha T (explicit) - This world is full of creeps, so why not toast these scumbags, jerkoffs, and "douchebags" (my favorite ‘Ye West reference). Rolling Stone rated this track its top single of 2010.

1976 - RJD2. This vintage-sounding funk production was recently composed by Philadelphia-based producer “Ramble John” RJ Krohn, better known as RJD2.

Do I Do - Stevie Wonder. Through the years I have increasingly appreciated the catalog of Stevie Wonder who produces the most soulful yet danceable tracks such as this, Superstition and many more.

Trem Da Central - Claudio Jorge. This track is from a genre known as Brazilian Funk. I love both funk and Brazilian music, so what a perfect genre.

Habla mi Corazon (Kevin Yost Remix) - Lemongrass. Lustrous, lounge music with a sexy female vocal in Spanish.

Depois Do Carnival (Spiritual South Remix) - Azymuth. Pack your bags for Rio Carnivale! I discovered this track via international tastemaker Gilles Peterson.

Aquilas Coisas Todas - Luisito Quintero. Smooth Latin house music, packed with percussion and a killer trombone solo. This track was played out by Louie Vega.

My House (Dennis Ferrer Remix) - Aaron Carl. Smooth sexy house off the Ovum Fall Collection compilation from some years back, but still sounds remarkably fresh and polished.

Waiting for Your Love - Onda. One of my favorite tracks from Francois K’s “Deep and Sexy” series.

Some Chords - DeadMau5. From Mouse’s latest album 4 x 4 =12, I always love the raw urban, yet melodic nature of his distinctive sound. Check out the video on YouTube where the protagonist’s head is deformed as a snare drum!

Flawed (Pink Noise Mix) - Morel. Morel was a frequent collaborator with Deep Dish prior to their break-up. Check out his patented moody house music.

99 Problems - Hugo. An acoustic rock cover of Jay-Z’s standard with a twist. Try this at your next hipster party!

Do You Realize? - The Flaming Lips. Sure, I attended the Flaming Lips concert earlier this year, but it's such an amazing track lyrically and capable of providing an epiphany.

Coming soon, Ambient DJs' top 25 dance tracks of 2010 as ranked by our various music mixologists (i.e., DJs).

Toys 4 Kids - A Worthy Community Event

In our consumer-driven and materialistic society, sometimes we lose sight of the meaning of the holidays. About a spirit of community and giving. For the past eleven years, K&B Tattooing in Hightstown, NJ has been spearheading the Toys 4 Kids toy drive for local underprivileged children. This dedication by K&B and its manager Joe "Mac" McEneany culminated in the donation of over 1,100 toys in 2009. That's a lot of smiles!

The 2010 Toys 4 Kids program held a party on Sunday December 5th at Tavern on the Lake on Main Street in Hightstown. Attendees were asked to bring at least one unwrapped toy. In return, they enjoyed a delicious meal provided by Tavern, a visit from Santa Claus (delivered via the Hightstown Fire Company), and music provided by DJ Brett Gash. Brett is a friend and colleague of mine who has been involved with the toy drive program since its inception.

I attended the event with my sons Zach and Max. The day before, I took Zachary toy shopping at Target and explained to him the concept of a toy drive. On Sunday, he was very happy to place our donated toys in the Santa's sack! Door prizes donated by local businesses were also up for grabs via the purchase of tickets which were then drawn at random from a bag. Included on the prize table was a pair of size 8 Ugz boots!

The final count of donated toys for 2010 is not yet in, but I'm sure that it is a huge number. Please keep this event in mind for 2011, as it is for a great cause, the people involved are great, and the party is a lot of fun!

DJ Brett Gash provides the holiday tunes in his Abominable Snowman T-Shirt!

Congratulations to Great Looks 4 Less Hair Salon

Chase and Denise Taylor, co-owners of the Great Looks 4 Less hair salon in Lawrenceville, recently invited me to stop by their store's one year anniversary/holiday party. Held this past Sunday at their beautiful store in the Mercer Mall, I took up the Taylors on their offer, also donating a couple of door prizes.

Music is the gift that keeps on giving, so Ambient DJ often gives away gift certificates to the Princeton Record Exchange (one of my favorite hangout spots!) Or, for contests where the contestants are geographically dispersed, we award i-Tunes gift cards. Heads up - all of Ambient DJs' Facebook fans are eligible to win our next drawing on 12/24/10 for a $25 i-Tunes gift certificate (become a fan at www.facebook.com/ambientdj)!

I received a tour from one of the stylists, and was impressed by the upscale and warm feel of the store, and by its well-dressed staff. The store was buzzing with activity on this Sunday afternoon. Great Looks 4 Less differentiates itself as a "multi cultural hair salon" that develops personalized hair treatment plans for its clients, and at prices that are very affordable, particularly considering the pampered service that you will receive. One unique service offered is eyebrow "threading" - threading is an ancient form of hair removal used in such regions as India, Pakistan and the Middle East. Attention Mercer County-area brides: GL4L can get your hair, makeup and eyebrows/lashes looking perfect for your big day!

During my time, I enjoyed chatting with the GL4L staff, as well as some of its other friends in the local business community who came out to show their support. Hilary Morris, from Hilary Morris Public Relations, attended with her family who enjoyed photos with Santa. Debbie Schaeffer from Mrs. G's Appliances donated a prize, and drew for the lucky winner. Recently re-elected Mercer County Clerk Paula Sollami Covello was also in attendance.

There are some interesting parallels between the DJ business and the Beauty Salon business. First, we are both in service businesses and face a wide array of competitors due to low barriers to entry. Second, some consumers view our respective businesses as mere commodities and seek out the lowest possible price. Yet, many consumers realize the "value" of superior service and are prepared to pay a higher price. Similar to GL4L's dedication to providing superior services "4 Less", Ambient DJ seeks to provide high-quality music & entertainment services at prices that are still relatively affordable. Who would you rather have DJ your wedding - the "Supercuts DJ" or a company such as Ambient DJ that delivers a more intensive and personalized service?

Check out this salon when you can! It is located a few doors down from the Shop Rite in Mercer Mall at 3371 Brunswick Pike, US Highway 1, Mercer Mall, Lawrenceville, NJ 08648 (p. 609.378.5360). And listen up - some new, international music mixes will be making their way to GL4L's airwaves in January 2011 courtesy of Ambient DJ!

The interior of the Great Looks 4 Less Salon located in the Mercer Mall

Ambient DJ President, Gregg Hollmann, poses with lucky winner of PREX gift card. Am I really this tall?

Debbie Schaeffer from Mrs. G's draws for a door prize

Salon co-owners Denise Taylor (L) and Chase Taylor (R), pose with Hilary Morris (C)

What is Dubstep?

The last few years have experienced the rise of a style of music known as "dubstep." Dubstep is a genre of electronic dance music that originated from London in 1999-2000. Its overall sound has been described by allmusic.com as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals." Dubstep is always nearly between 138 and 142 beats per minute (BPMs). Dubstep productions are typically in minor keys, dissonant in nature, and with syncopated rhythms.

Ambient DJs' take on dubstep? It is mostly too raw and visceral for a formal affair, and probably for just about any family gathering! For an underground house party filled with ravers or hipsters, a grimy dubstep set could be just what the doctor ordered. We occasionally receive a request for dubstep at our club gigs or at high school or college events. Dance floor results have been sketchy at best. For an example of dubstep, check out the music video at the bottom of this blog post. The track is a remix by Flux Pavilion of "All the Eastern Girls" by the Chapel Club. If anything, watch this video for its amazing old school video arcade imagery.

A sub-set of dubstep, called "grownstep" features dubstep rhythms, but is more melodic - however, this is a relative statemen! Check out the video below, and tell us what you think about dubstep! If you like it, please share some favorite tracks that we should put into our music crates.

To download a free "grownstep" mix by DMC Champion DJ Shiftee, check out the following link.

Dear Santa (Letter from a DJ)

Dear Santa,

While I am a grown man, toys are still very important to me. I am particularly fond of audio-visual gear. While it's true that I already own some of these items, it's always a pleasure to play with the latest and greatest toys.

Forget about the Ugz boots this year, and please bring me the following:

* Pioneer CDJ-900s (2),

* Pioneer Mixer model DJM-800 (1);

* Technics 1200 turntables, the industry standard! (2); (sadly Panasonic no longer produces these... hope that you can pull some strings!);

* Martin MAC 550 Moving Heads (with matching cases!);

* An Apple i-Pad (the 64 GB version would be splendid!). I will use this device to run my entire business conglomerate on-the-go;

* Apple MacBook Pro (17" monitor);

* 15" Yorkville Powered Speakers, Model EF500PB (2); if these are two heavy for your sack, then I'll take two 15" Electro-Voice SXA250 Powered Speakers instead.

For stocking stuffers, consider:

* Blizzard Lighting's LED lighting Pucks so that I can uplight everything! (next year I will even uplight your cookie and glass of milk!);

* Gift certificate for Dubspot Music Academy in Manhattan (www.dubspot.com) to receive training in production and scratching!

* $250 gift certificate from Promo Only (www.promoonly.com) for additional music videos and subscriptions;

* $100 gift certificate from Amazon.com - to download additional music, and books related to business. I might use this towards Keith Richards' autobiography "Life";

* $100 gift certificate from Crooklyn Clan.net - to download the hottest mash-ups and video remixes;

* All-expenses paid trip to the WMC (Winter Music Conference) being held March 8th-12th in Miami.

Thanks Santa!

Festively,

Gregg Hollmann

Ambient DJ Service